Tag Archives: magazines

Travel: You Wouldn’t Read About It

28 Apr

I’ve been interested in the power of words ever since the Beatles controversially claimed a gentleman had “feet down below his knees”. “Impossible!”, I exclaimed indignantly. But by the time Sir Paul had backed it up with “one and one and one is three”, I knew the word game was for me. And I don’t mean Scrabble, though I do find that quite enjoyable too. Another draw card was being able to dress like this:

Haven't used this picture in a while.

With this insatiable lust for good quality words that are also right put in order the, it’s no surprise my attention often turns to any available words to read. In this case it was the free “travel” magazine for your perusal on most flights these days. I use “travel” in the same way I refer to this blog because these magazines are usually about as relevant to actual travel as this is. Sometimes less so.

EasyJet has Traveller, AirAsia has Travel 3Sixty, and Jetstar has the imaginatively titled Jetstar MagazineCall them whatever you like, I call them brilliant marketing. For when is an audience more captive than on a plane? Possibly in a submarine, but my insiders tell me Branson has scheduled the launch of “Virgin Sub-Atlantic” for some time in 2016, and I can’t wait that long.

There is certainly no shame in reading, I do it all the time. The quality of “wordage” is good, the pictures are glossy, and you can always find at least 12 pages detailing the various routes that particular airline flies. Which is about as useful as this.

If you get bored looking at all the possible ways to get from one tourist hot spot to another, you can always spend a few moments reading the inevitable column written by the CEO of the airline. Or I could save you that time now (spoiler alert!):

“Wow, what a busy month it has been at (insert) Airlines. We have just launched a new route from (insert tourist hot spot) to (insert city where airline is based). We are also now flying from (insert party island) to (insert major city with cheap second/third airport). We now have more routes than ever before and carried 27% more passengers than last month, so there’s never been a better time to travel with (insert) Airlines….blah blah blah.”

You get the idea. I guess it isn’t really the CEO’s biggest concern to come up with new material every month. To be honest I’m happy as long as they keep their fares cheap and their marketing literature free.

Can I also take this opportunity to ask for suggestions on where to go for summer. After drawing up a list with far too many options that would require far too much money, I decided it’d be easier to ask someone else to do it. So if anyone out there has a suggestion for a “must do” this summer, please leave a comment below.

Safe travels. J